Jimin Nam

Assistant Professor of Marketing

Fisher College of Business, The Ohio State University 

My research investigates how firms’ responses to societal developments – including sociopolitical events and technological advancements – can foster or strain consumer-firm relationships. For example, how can firms have conversations about issues of societal importance, when they may not have the track record of caring? Or what is the psychology behind the strategic behaviors consumers engage in to ensure that their complaints are reciprocated? In terms of technology, how might firms harness AI tools to reduce human biases or are they causing unintended ones?

Firms, it seems, are constantly facing new expectations from consumers. Yet, my research shows that how firms respond to such expectations and communicate these responses is complex.

Prior to my academic career, I worked at the Federal Reserve Bank of Boston. I received my Ph.D. from Harvard Business School and my B.S. in economics and B.A. in mathematics from Arizona State University.